Learn about Our Journey to Create the PMS
Starting operations in 2009 by operating in small vacation homes and hotels, we have carried out a rigorous study of the property industry and come up with an ever-growing body of solutions – the Booking Ninjas PMS application, under a partnership with Salesforce.
Our journey begins
2009Around the year 2009, a team was involved in the management of various properties and had to repeat small tasks to get things done. As a result, they turned to property management systems to ease the workload a bit, but they were in for a disappointment.
Why We Built Our Own System — and Found Our Answer in Salesforce
The systems were quite expensive and didn’t get the job done. If anything, they added more workload to what they already had. The team then decided to make their own system themselves and went ahead to come up with one. While it was a commendable project, there was still a lot to be done. The system couldn’t meet up with the ever-changing demands of digital management. And then they discovered Salesforce.
Harnessing Salesforce to Build a Smarter Future
Salesforce had all that was needed to stay on top of digital trends and could perform functions not available for generic property management systems. After a year of much learning and work, the platform was moved to the Salesforce core to integrate its strength.
Turning Innovation Into Impact
On using the completed project, the team thought it would be best to let other hotels and property businesses benefit from it. They had to make it commercial and needed a partner of standing authority. On seeing they agree with the core values and principles of Salesforce, they met with the executives and entered into a partnership.
The Beginning of Booking Ninjas PMS
After a considerable amount of work, more than enough research and analysis, with a partnership with Salesforce, in 2016, a solution was born – the Booking Ninjas property management system.
No Signs of Slowing Down
2025+Today the application has featured a vast number of capabilities and is hosted in the cloud, to ensure security, and facilitate new upgrades and enhancement, as the future may dictate. Our features and advantages are a product of asking ideal clients lots of questions and listening to the needs of the market.
Our Vision
To redefine property management by empowering businesses of all sizes to exceed expectations, enhance efficiency, and deliver exceptional customer experiences.
Our Mission
Through our unique partnership with Salesforce, we provide an enterprise-grade platform that boosts revenues, streamlines operations, and opens new opportunities for hotels, real estate firms, rental agencies, and property owners worldwide.
David Harroch -
The passion behind Booking Ninjas
As the founder and CEO of the world’s first PMS based on Salesforce, David has been helping businesses manage their properties with the best digital tools in the hospitality and real estate industry and loves finding out ways to make them better.
In 2009, he started a company while completing his MBA in Tel Aviv, Israel to help give travelers a better accommodation experience. While managing a small hotel in Tel Aviv, the way it was marketed and service kept guests coming back - this eventually grew the portfolio and led to the birth of Booking Ninjas.
He enjoys athletics and helping other people; he is also a big proponent of the 1-1-1-model and the concept of Marc Benioff improving the state of the world through business.
After considering existing property management systems, Booking Ninjas came as an automated process to what hotels and property companies have always wanted. David had a goal: to build a system by which hotels will experience quality management control over every aspect of the building while increasing digital engagement and integrating super tools, all on a single platform and without much tech-savviness of users. And so, Booking Ninjas was born.
Big Dreams, Big Partnerships, Big Steps
From Small Stays to Global Solutions
We have come a long way since 2010. From operating small hotels and vacation homes to providing top-level property management solutions to property corporations worldwide, the BookingNinjas team has continued on its vision-driven path to improve the entire hospitality industry.
United by Vision, Driven
by Partnership
We have attracted the best people to our vision, creating a team that shares the common goal. Our commitment has attracted the best partners we need, who are dedicated to shaping the future of doing business in a digital era.
Shaping the Future of Hospitality With AI
Here’s to an era, where we integrate AI for property management and provide the best digital engagement that was ever experienced.
And It’s All For You.
At the heart of our company, we want to see every hotel adopt the right management system for them.