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David Harroch

David Harroch

CEO

I’m David Harroch, a Miami-based entrepreneur focused on how technology can make complex operations simpler, more connected, and easier to scale.


Over the past decade, I’ve worked across hospitality, consulting, and entrepreneurship, which gave me a close view of a recurring problem: businesses often have plenty of software and data, but their systems do not work together well enough.


That thinking led me to build Booking Ninjas, a Salesforce-native platform for bookings and operations. My goal is to help organizations connect customers, payments, workflows, automation, and operational data in one environment that can keep evolving as the business changes.


I also write about digital transformation, AI, operational technology, and the practical use of connected data in business.


I studied Technology Management at Georgetown University and earned an MBA in Finance from Bar-Ilan University.



Articles by the Author David Harroch

Why Does Booking Ninjas Discuss the Implementation Fee Before a Final Price?
By:David Harroch 07 Aug 2026

Why Does Booking Ninjas Discuss the Implementation Fee Before a Final Price?

The Booking Ninjas platform already includes many capabilities. Implementation pricing changes when a business needs specific integrations, workflows, migration, AI, or custom development.

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On-premise vs Cloud-based Property Management Systems
By:David Harroch 08 Aug 2026

On-premise vs Cloud-based Property Management Systems

When it comes to choosing the right software or technology solution for your business, one of the fundamental decisions you may face is whether to opt for an on-premise or cloud-based approach.

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How Check-In and Check-Out Connect to Property Operations
By:David Harroch 07 Aug 2026

How Check-In and Check-Out Connect to Property Operations

Effective check-in and check-out management is crucial in the hospitality industry.

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How Property Accounting Connects to Rent, Payments, Expenses, and Operations
By:David Harroch 07 Aug 2026

How Property Accounting Connects to Rent, Payments, Expenses, and Operations

Property management accounting is a crucial aspect of successfully managing rental properties. A rental property can be an office space, hotel, residential rental property, vacation rentals, etc.

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AI Maintenance Automation: How It Supports Property Operations
By:David Harroch 03 Aug 2026

AI Maintenance Automation: How It Supports Property Operations

Learn how AI and automation can support maintenance requests, prioritization, work orders, inspections, asset monitoring, scheduling, alerts, and follow-up.

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AI in Property Management: Costs, Benefits & ROI
By:David Harroch 01 Aug 2026

AI in Property Management: Costs, Benefits & ROI

AI streamlines property management with automation, predictive maintenance, and improved tenant experiences, offering long-term cost savings and efficiency.

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Why Booking Ninjas Can Be Your Sole Destination for Operations
By:David Harroch 27 Jul 2026

Why Booking Ninjas Can Be Your Sole Destination for Operations

Generic software works until your business becomes more specialized. See how Booking Ninjas provides one Salesforce-native operational environment that can grow with new workflows, integrations, portals, and AI.

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Manage Multiple Condo Units from One Property Dashboard
By:David Harroch 15 Jul 2026

Manage Multiple Condo Units from One Property Dashboard

Struggling to manage multiple condo units? Discover how a centralized property dashboard streamlines bookings, maintenance, and finances-saving time, reducing errors, and boosting revenue for multi-unit investors.

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AI Smart Pricing Supports Condo Revenue Management
By:David Harroch 18 Jun 2026

AI Smart Pricing Supports Condo Revenue Management

See how condo operators can combine dynamic pricing rules, availability, analytics, and AI to make more informed rental pricing decisions.

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Club Accounting Integration: Billing, Payments & Operations
By:David Harroch 16 Jun 2026

Club Accounting Integration: Billing, Payments & Operations

See how clubs can connect member charges, payments, reconciliation, reporting, and accounting systems without separating finance from daily operations.

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Why Channel Management is Critical for Villa Rentals and How to Get It Right
By:David Harroch 30 Dec 2025

Why Channel Management is Critical for Villa Rentals and How to Get It Right

Maximize your villa rental revenue and avoid double-bookings with a professional channel manager. Learn how Booking Ninjas helps streamline operations, sync all platforms, and scale your luxury rental business.

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How to Integrate Your Existing Salesforce CRM with a Property Management System
By:David Harroch 29 Dec 2025

How to Integrate Your Existing Salesforce CRM with a Property Management System

Discover how integrating Salesforce CRM with your Property Management System eliminates silos, automates bookings, and provides a 360° guest view-boosting efficiency, revenue, and guest satisfaction.

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How Technology is Transforming Jewish Community Center Operations
By:David Harroch 02 Dec 2025

How Technology is Transforming Jewish Community Center Operations

Discover how modern Jewish Community Center software streamlines operations, boosts member engagement, and simplifies billing-empowering JCCs to thrive in today’s digital world.

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How CRM & Marketing in Your RMS Builds Lasting Restaurant Loyalty
By:David Harroch 11 Nov 2025

How CRM & Marketing in Your RMS Builds Lasting Restaurant Loyalty

Discover how AI, IoT, and integrated proptech are redefining villa management. Learn how property managers can leverage smart tech, sustainability, and direct booking tools to thrive in 2026 and beyond.

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Boost Attendee Engagement: The Smart Event Marketing Platform Playbook
By:David Harroch 10 Nov 2025

Boost Attendee Engagement: The Smart Event Marketing Platform Playbook

Discover how AI-powered smart pricing transforms condominium management. Learn how data-driven automation replaces guesswork, boosts revenue, and keeps your rentals competitive in any market.

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The Power of a CRM for Spas: Build Loyal Clients with Data
By:David Harroch 08 Nov 2025

The Power of a CRM for Spas: Build Loyal Clients with Data

Unlock the power of a spa CRM to transform client data into loyalty. From personalized experiences to automated marketing, Booking Ninjas helps spas boost retention, revenue, and guest satisfaction.

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How Elite Clubs Are Unlocking Unprecedented Efficiency with Booking Ninjas
By:David Harroch 03 Nov 2025

How Elite Clubs Are Unlocking Unprecedented Efficiency with Booking Ninjas

Discover how forward-thinking clubs transformed operations with Booking Ninjas PMS-reducing admin tasks by 40%, boosting amenity use by 25%, and delivering a seamless, modern member experience.

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Why Your Property Needs a Unified Check-In and Check-Out System
By:David Harroch 03 Nov 2025

Why Your Property Needs a Unified Check-In and Check-Out System

Streamline your hospitality operations with a unified check-in and check-out system. Enhance guest satisfaction, boost efficiency, and integrate data seamlessly for smarter, revenue-driving property management.

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How to Improve Member Retention with a Digital Club Experience
By:David Harroch 30 Oct 2025

How to Improve Member Retention with a Digital Club Experience

Discover how a digital-first club experience can transform member retention. Learn how seamless online booking, personalized portals, and data-driven engagement build loyalty and long-term success for fitness clubs and private health centers.

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Why Salesforce is the Future of Property Management Systems
By:David Harroch 27 Oct 2025

Why Salesforce is the Future of Property Management Systems

Booking Ninjas transforms hotel management with a Salesforce-native PMS that unifies operations, guests, and growth—bringing intelligence and automation to every stay.

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From PMS to Promotion: Using Booking Ninjas Data for Smarter Hostel Marketing
By:David Harroch 14 Oct 2025

From PMS to Promotion: Using Booking Ninjas Data for Smarter Hostel Marketing

Unlock the power of your hostel PMS for marketing. Learn how guest data drives segmentation, email flows, upsells, and targeted promotions to boost bookings, revenue, and guest satisfaction.

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Reduce Overbookings & Boost Revenue with Serviced Apartment Channel Management
By:David Harroch 13 Oct 2025

Reduce Overbookings & Boost Revenue with Serviced Apartment Channel Management

Streamline your serviced apartment operations with a channel manager and PMS integration. Avoid double bookings, sync OTAs in real time, and boost revenue while saving time across multiple platforms.

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Why CRM for Serviced Apartments Should Start with Salesforce Integration
By:David Harroch 12 Oct 2025

Why CRM for Serviced Apartments Should Start with Salesforce Integration

Discover how Salesforce integration transforms serviced apartment management—unifying guest data, streamlining bookings, automating operations, and boosting revenue with a powerful CRM-driven property management system.

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How Customizable Housing Portals Meet the Diverse Needs of Modern Students
By:David Harroch 28 Jul 2025

How Customizable Housing Portals Meet the Diverse Needs of Modern Students

Modern students want more than listings—they expect flexible, personalized housing portals that match their needs and simplify campus living.

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The Data-Driven Hotel: Mastering Profiles for Ultimate Personalization
By:David Harroch 28 Jun 2025

The Data-Driven Hotel: Mastering Profiles for Ultimate Personalization

Learn how centralized profiles and integrated systems enable hotels to personalize guest experiences, streamline operations, and boost loyalty in the data-driven hospitality era.

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Leveraging Data in Hospitality: Your Guide to Hotel Data Optimization
By:David Harroch 17 Jun 2025

Leveraging Data in Hospitality: Your Guide to Hotel Data Optimization

This comprehensive guide explores how hotels can transform raw data into strategic assets. Learn how integrated analytics, AI, and data governance enhance operations, guest satisfaction, and profitability in today's competitive hospitality landscape.

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Unmatched Security and Compliance for Modern Hospitality Operations with a Salesforce-Built Property Management System (PMS)
By:David Harroch 06 Jun 2025

Unmatched Security and Compliance for Modern Hospitality Operations with a Salesforce-Built Property Management System (PMS)

Salesforce-built PMS solutions offer top-tier security, automated compliance, and scalable infrastructure—helping hospitality businesses reduce risk and operate more efficiently.

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Hospitality POS + PMS Integration: The Secret to Streamlined Your Property Management
By:David Harroch 23 May 2025

Hospitality POS + PMS Integration: The Secret to Streamlined Your Property Management

Discover how integrated POS-PMS systems boost efficiency, streamline billing, and drive revenue growth in hospitality through automation and real-time insights.

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Managing Complex Group Reservations at YMCA Facilities: Challenges and Solutions
By:David Harroch 06 May 2025

Managing Complex Group Reservations at YMCA Facilities: Challenges and Solutions

YMCAs manage complex group events with varying needs. Modern software helps simplify bookings, reduce staff workload, and improve guest experiences.

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How to Choose the Right Booking System for Your Marina
By:David Harroch 28 Apr 2025

How to Choose the Right Booking System for Your Marina

Modern marinas need more than basic booking tools—they require systems that manage slips, hostels, and camping sites while supporting automated workflows, guest differentiation, and future growth. Learn how Booking Ninjas meets these demands.

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Damage and Incident Management in Student Housing for Efficient Tracking and Resolution
By:David Harroch 26 Apr 2025

Damage and Incident Management in Student Housing for Efficient Tracking and Resolution

Learn how student housing software simplifies damage management, improves communication, boosts satisfaction, and protects property value with faster, smarter processes.

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Revenue Management for Hostels: Maximizing Your RevPAB
By:David Harroch 22 Apr 2025

Revenue Management for Hostels: Maximizing Your RevPAB

Optimize hostel revenue with strategic Revenue Management (RM), focusing on RevPAB, dynamic pricing, and data-driven decisions. Leverage technology like Hostel Management Systems to boost profitability and stay competitive.

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How AI is Changing Airbnb Property Management
By:David Harroch 07 Apr 2025

How AI is Changing Airbnb Property Management

AI is redefining Airbnb hosting by automating guest communication, dynamic pricing, smart home integration, and predictive maintenance. Hosts gain efficiency, higher revenue, and improved guest experiences—without losing their personal touch.

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Managing Reservations and Availability in Student Housing to Optimize Occupancy
By:David Harroch 02 Apr 2025

Managing Reservations and Availability in Student Housing to Optimize Occupancy

Managing Reservations and Availability in Student Housing to Optimize Occupancy

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How Dynamic Pricing Software Enhances Revenue Management for Airbnb Hosts
By:David Harroch 31 Mar 2025

How Dynamic Pricing Software Enhances Revenue Management for Airbnb Hosts

Discover how dynamic pricing software helps Airbnb hosts optimize rates, increase occupancy, and maximize revenue. Learn about algorithmic pricing, market data integration, and best practices for implementation

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Enhancing the Student Experience with a Self-Service Student Portal for Student Housing
By:David Harroch 29 Mar 2025

Enhancing the Student Experience with a Self-Service Student Portal for Student Housing

A self-service student portal enhances housing management by automating tasks, offering 24/7 access, and improving student satisfaction through easy maintenance requests and community features.

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How Does Airbnb Automation Work?
By:David Harroch 10 Mar 2025

How Does Airbnb Automation Work?

Automate your Airbnb to save time, reduce errors, and increase profits. Discover the best tools for guest communication, pricing, booking, and property management.

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Data Privacy in AI-Driven Property Management
By:David Harroch 12 Feb 2025

Data Privacy in AI-Driven Property Management

AI enhances property management but brings privacy risks from surveillance to data breaches. Explore key risks, regulations, and best practices for secure AI use.

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The Role of IoT in AI Driven Property Management
By:David Harroch 30 Jan 2025

The Role of IoT in AI Driven Property Management

IoT and AI transform property management with automation, predictive maintenance, and energy efficiency, while addressing data privacy challenges.

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10 Strategies and Tips to Efficiently Manage Your Yoga Studio
By:David Harroch 06 May 2024

10 Strategies and Tips to Efficiently Manage Your Yoga Studio

Here are ten key strategies and tips to help you efficiently manage your yoga studio:

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What is GOPPAR in Hospitality and Why It Matters
By:David Harroch 18 Mar 2024

What is GOPPAR in Hospitality and Why It Matters

Discover how GOPPAR (Gross Operating Profit Per Available Room) transforms hotel management by spotlighting true profitability and guiding strategic decisions. This article offers a deep dive into maximizing operational efficiency and performance

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Which Property Management Tool is Right for You: Excel, Google Sheets, or Property Management System?
By:David Harroch 29 Dec 2022

Which Property Management Tool is Right for You: Excel, Google Sheets, or Property Management System?

Discover the most popular and effective property management tools according to a recent poll. Evaluate the pros and cons of Excel, Google Sheets, and specialized software to choose the right one for your business.

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Webinar: Analytics & Reporting Made Easier With Booking Ninjas PMS
By:David Harroch 18 Aug 2022

Webinar: Analytics & Reporting Made Easier With Booking Ninjas PMS

There are many systems out there capturing data, but people don’t know where all the data is going. The most important issue is that the data is not being analyzed in the right way.

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Webinar: Restaurant Revenue Management 101: How Data Can Drive Your Revenue
By:David Harroch 28 Jul 2022

Webinar: Restaurant Revenue Management 101: How Data Can Drive Your Revenue

In this webinar, we discuss what is revenue management in general and how to test and optimize multiple strategies across pricing, capacity and promotions to improve how you fill your seats, and ultimately improve your bottom line.

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Webinar: Effective Channel Management
By:David Harroch 09 Jul 2022

Webinar: Effective Channel Management

Learn how to find the right channel partner, effectively engage with the channel partner, understand and remove objections, and drive profitability & longevity

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Webinar: How a PMS can work for Non-profit organizations
By:David Harroch 18 Jun 2022

Webinar: How a PMS can work for Non-profit organizations

Discover how Non-profits can benefit from property management solutions and some use cases for NGOs and NPOs.

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Webinar: Using Guest Feedback Data To Make Better Decisions
By:David Harroch 17 May 2022

Webinar: Using Guest Feedback Data To Make Better Decisions

We all want better decisions but it's sometimes hard to make. Learn to use guest feedback to constantly iterate your decision-making process based on real data.

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Webinar: Using Artificial Intelligence to Streamline Property Management
By:David Harroch 20 Feb 2022

Webinar: Using Artificial Intelligence to Streamline Property Management

Webinar on 'Using Artificial Intelligence to Streamline Property Management' presented by David Harroch from Booking Ninjas

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Creating the Perfect Guest Room Checklist For Your Hotel Staff
By:David Harroch 29 Mar 2021

Creating the Perfect Guest Room Checklist For Your Hotel Staff

One of the main goals of any successful hotel is to meet and exceed excellence for your customers. Having the perfect guest room checklist will help carry out this goal.

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Make Your Hotel Smarter: 3 services you can automate today
By:David Harroch 19 Mar 2021

Make Your Hotel Smarter: 3 services you can automate today

Hotel automation is simply employing technology to take care of some of the many activities you have to carry out as a hotel owner or hotel manager.

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How Hotels can Benefit from an Automated Guest Management System
By:David Harroch 22 Jan 2021

How Hotels can Benefit from an Automated Guest Management System

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6 Ways Artificial Intelligence Can Improve Customer Service
By:David Harroch 23 Jun 2020

6 Ways Artificial Intelligence Can Improve Customer Service

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Data Security in the Hospitality Industry
By:David Harroch 20 May 2020

Data Security in the Hospitality Industry

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